10 tips to drive more traffice more leads and more sales in your business pdf

10 tips to drive more traffice more leads and more sales in your business pdf

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Social Media Marketing Plan Template Pdf

What’s the future of digital marketing?

9 Local E-Commerce Marketing Tips To Drive More Foot Traffic To Your Store

Social Media Marketing Plan Template Pdf

Digital marketing. Just another one of those new, fancy buzzwords you should use to sound smart in meetings or is it the real deal? Maybe a better question is: what is digital marketing? Like, WAY longer. About years longer, to be exact. Image source: Wikipedia. Shortly after his little demonstration in England, morse signals were transmitted across open water.

Digital marketing strategy was born. Channels such as social media, mobile applications, email, web applications, search engines, websites, or any new digital channel. Digital marketing is any form of marketing products or services that involves electronic devices.

Digital marketing can be done both online and offline. And, both kinds matter for a well-rounded digital marketing strategy. Remember billboards? Sometimes, big brands would even start a billboard war, like this one between Audi and BMW, which got quite a few laughs:. Image source: BMW blog. In , a ton of my clients still spent hundreds of millions of dollars on billboard advertising.

The reason why billboards, like the ones above, die, is perfectly illustrated in a single picture of a Volvo. Because, frankly, the future of driving will look like this:. Image source: Dullonet. Not a single passenger will spend their time looking at the road. Do me a favor, the next time you drive and are giving a friend a ride, take a peek at the passenger seat.

The share of people spending more time using electronic devices is only going up from here. That is, until we spend ALL of our time in the digital world. The 2 main pillars of digital marketing are online marketing and offline marketing.

Unbounce created a great infographic that sums up all kinds of online marketing in one neat chart. Image source: Unbounce. Okay, that said, what other digital marketing is there? Here are the 4 big categories of digital offline marketing. This is a form of marketing that is entirely offline, but enhanced with electronic devices. For example, if your restaurant uses iPads for your customers to create their orders on, then the offline experience of say, eating Thai food, is enhanced with this electronic device.

Image source: San Diego Tribune. The next time you hear an annoying, over-enthusiastic car dealer shout every word of his or her commercial, thank Mr. TV ads have been around for more than half a century and since also in color, nationwide — Yes, there was a time before color TV. Finally, the biggest and fastest growing area of offline marketing, with admittedly also a lot of flops, busts and failures: phone marketing.

Image source: Adweek. If you have a billboard at all, you win. But, in Times Square, attention is probably more valuable than anywhere else in the world. Over , people cross through it each day. Some of them are even interactive, showing live feeds of the people on the square or pictures of customers. Sounds expensive?

Wait until you hear the prices for Super Bowl commercials. What do you see when you walk into an Apple Store these days? If you have any type of electronic product, any product demo is an important part of your digital marketing strategy.

If you remember this, you can consider yourself an extremely lucky kid:. Image source: Emuparadise. It was the same with PC magazines. A little different than a demo, these are product samples in digital format. People still do this. Think of all the wannabe rappers or rockers in your hometown, handing out mix tapes and CDs and now probably USB sticks, to get you to listen to their music. Over years have passed since that original first live broadcast of the opera performance at the Met and guess what — radio is still here.

And, even old school radio still matters. Some facts :. Recently, internet radio made a good move, doing what most podcasts do: advertise at the beginning of shows. Since social media is the marketing darling these days, it should be fairly easy to find a local radio station , get on a show, be interviewed or negotiate a deal with them.

In most cases, doing well on radio means being entertaining. Cadillac and Dairy Queen are two brands that come up with solid radio commercials on a consistent basis. You can listen to some examples here. Who wants to watch a crappy MTV show host review a game that they have no clue about, when they can join 40 million subscribers!

So, why are TV commercials nearly worthless, when the average American still watches 4 hours of TV each day? TV ads are unspecific. We record it and we fast forward through all of the commercials. You could see a hemorrhoid cream commercial, followed by an Oreo ad and a burger spot, all while being overweight, diabetic and 22 years old.

Such a person would be a horrible target to be viewing these ads. Ho still sells a few of his de-compression belts , is TV advertising dead? Remember I mentioned that renting a billboard in Times Square, for a year, will set you back a million? Thanks to their cross-pollinating effect, the often viral and memorable commercials still pay for themselves. Super Bowl commercials have the highest retention rate, as this infographic shows. TV, in the form as we know it, is going to die and will make way for the more custom-tailored experiences we are already getting used to.

Mobile marketing is here , and, in , the amount spent on mobile ads will first exceed the amount spent on desktop ads. In , there will be as much money spent on mobile ads as there is now spent on TV advertising. There are 2 apps that are grossly underestimated, yet they are on every phone, smart or not:.

Cold calling is the act of calling a person with no prior contact and trying to sell them something. Online or offline, a text message is almost a guaranteed read.

While the MMS obviously tanked after the web became available and mobile data usage costs so little, texts are still a good way to reach people and bring value in characters or less. While you should definitely get permission first , for example, in the form of having your customers text a certain word to a phone number, there are several providers that offer text marketing at scale.

Here are some examples of how you can leverage text message marketing:. Image source: Tatango. Special deals, coupons and discounts are a great way for restaurants to get additional customers and turn walk-ins into regulars. You can see more examples of successful restaurant text messaging campaigns here. DVD rental service, Red Box, pulled off a successful campaign as well. Using text reminders as customer service can also enhance your mobile marketing, like Walmart does.

They alert customers when their prescription is ready for pickup. Another option is to create a loyalty program, where your customers can trade points collected in an app or when paying via their phone. Source: Facebook. However, there is one area of mobile marketing that you should probably avoid: QR codes. Sample QR code via Wikipedia. Then, the corresponding content would open within the app, which was often not optimized for mobile.

As you can see, the internet is, by far, not the only place for marketers to gather success, even today. Of course, no one can afford to miss out on the opportunities of the web and, eventually, every marketer will have to master online marketing. But, employing a few of these offline marketing tactics can help you to not put all of your eggs into one basket and diversify your lead generation beyond social media, content marketing and the like.

Plus the offline and online world is colliding. Traditional devices such as fridges, ovens and even billboards will all be modernized to leverage digital media.

I hope this guide expanded your view a bit and showed you that digital marketing is more than Facebook ads and social media blasts. Which of these do you remember from back in the day. Have I missed any? Let me know your biggest takeaways in the comments. Digital marketing is advertising delivered through digital channels.

The offline and online world are colliding. Google and Facebook generate more revenue than any traditional media company because they control more eyeballs.

What’s the future of digital marketing?

I hope you enjoy reading this blog post. If you want my team to just do your marketing for you, click here. And these figures do tell us a lot about major changes in consumer behavior that will continue to evolve in The shopper is more technologically advanced than ever before and is empowered to drive disruptive changes in traditional retail business. So if consumers increasingly prefer e-commerce to brick-and-mortar shopping, why do we still need physical stores?

Are new customers finding you online? Optimising your website and investing in digital marketing is essential to attract more of the right crowd. Poor execution limits business growth. Your goal is to generate a steady stream of qualified traffic. This is where Search Engine Optimisation comes into play.

So without further ado, I present to you 25 Website 'Must Haves' for Driving Traffic​, Leads and. Sales. To learn more about a particular must-have, you'll find.

9 Local E-Commerce Marketing Tips To Drive More Foot Traffic To Your Store

They outline the intentions of the marketing team, provide clear direction for team members to follow, and offer information for executives to review and support. Marketing objectives are a pivotal part of a marketing strategy. A straightforward plan is required to know what you hope to do and how you plan on doing it. You will be far more likely to reach your goals when they are defined, outlined, and compiled into a clear list of measurable marketing objectives.

Growing a business isn't easy. First, you need a viable idea. And without the right marketing strategies to fuel your growth, churning a profit and staying afloat is virtually impossible. However, identifying the right strategies to market your business is often likened to rocket science. How do you get your message to the right audience and do it effectively?

Digital Marketing Made Simple: A Step-by-Step Guide

Want to get the best tips to sell more online? Subscribe to our channel and never miss a video. By Marina Guimaraes.

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In those cases, each slide in your presentation needs to communicate your point fully on its own, much like a PDF document would. Part of the answer to this question is therefore whether the Internet is a new medium for traditional marketing, or supports a new way of conducting marketing. What is Digital Marketing? A Beginners Guide. Content strategies take many forms, from a page word document to an hour-long PowerPoint presentation. Here are three online marketing trends that have been big over the past few years and will continue to be big in the digital marketing world.

Хейл выжидал. Стояла полная тишина, и он внимательно прислушался. Ничего. Вроде бы на нижней ступеньке никого. Может, ему просто показалось. Какая разница, Стратмор никогда не решится выстрелить, пока он прикрыт Сьюзан. Но когда он начал подниматься на следующую ступеньку, не выпуская Сьюзан из рук, произошло нечто неожиданное.

 Дэвид… я подумала… Оперативный агент Смит усадил Беккера на сиденье перед монитором. - Он немного сонный, мадам. Дайте ему минутку прийти в. - Н-но… - Сьюзан произнесла слова медленно.  - Я видела сообщение… в нем говорилось… Смит кивнул: - Мы тоже прочитали это сообщение. Халохот рано принялся считать цыплят. - Но кровь… - Поверхностная царапина, мадам.


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