market information processing and organizational learning pdf

Market information processing and organizational learning pdf

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Published: 02.06.2021

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Recent studies have demonstrated effects of learning orientation or market orientation on innovation-driven organizational performance.

It has been argued that a firm's capacity to learn from its market is a source of both innovation and competitive advantage. Prior innovation research has been biased toward technological innovation. Past research has also overlooked the critical role of entrepreneurship in the capability building process. Competitive advantage has been predominantly measured in terms of financial indicators of performance. In general, the literature reflects the need for comprehensive measures of organizational innovation and competitive advantage.

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Little is known about why some supply chains perform well while others do not. Drawing on the knowledge-based view of the firm and theory from the information processing and organizational learning literatures, we devised a model linking knowledge development to cycle time in strategic supply chains—chains whose members are strategically, operationally, and technologically integrated. Using data from 58 chains in a Fortune firm, we found that the knowledge development process explained substantial variance in cycle time. Learn About the New eReader. Downloaded 35 times in the past 12 months. Published online 30 November Published in print 1 April

As we all know, to stay ahead of competitors, companies must constantly enhance the way they do business. But more performance-improvement programs fail than succeed. After all, how can organizations respond creatively to new challenges shifts in customer preferences, market downturns without first discovering something new—then altering the way they operate to reflect new insights? Without learning, companies repeat old practices, make cosmetic changes, and produce short-lived improvements. To transform your company into a learning organization, Garvin recommends mastering five activities:. Instead, generate hypotheses, gather data to test your hypotheses, and use statistical tools such as cause-and-effect diagrams to organize data and draw inferences.

The authors review the concept of organizational learning and present a broad conceptual framework for its modeling. Within this framework, one specific process for market-based organizational learning is postulated. An empirical test of this model leads the authors to conclude that a more positive learning orientation a value-based construct will directly result in increased market information generation and dissemination knowledge-based constructs , which, in turn, directly affects the degree to which an organization makes changes in its marketing strategies a behavioral construct. Managerial implications are discussed. This is a preview of subscription content, access via your institution. Rent this article via DeepDyve. Achrol, Ravi S.

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Publications Publications. Filter Results : Arrow Down. Are you looking for? Selling is changing, but the impact on sales of megatrends like ecommerce, big data, and AI is often misunderstood and not supported by empirical data. Managers who fail to separate fact from hype will make decisions based on bad assumptions and, in a competitive

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The system can't perform the operation now. Try again later. Citations per year. Duplicate citations. The following articles are merged in Scholar.

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The purpose of this paper is to explore the relationship between organizational learning capability and business performance of Vietnamese firms. Based on the literature review, the authors proposed five hypotheses covering the relationships between different dimensions of organizational learning capability and business performance. Data collected from a survey of Master of Business Administration students working in different firms in Vietnam were analyzed to test the proposed hypotheses. The results confirmed that organizational learning capability has positive effect on business performance.

The authors review the concept of organizational learning and present a broad conceptual framework for its modeling. Within this framework, one specific process for market-based organizational learning is postulated. An empirical test of this model leads the authors to conclude that a more positive learning orientation a value-based construct will directly result in increased market information generation and dissemination knowledge-based constructs , which, in turn, directly affects the degree to which an organization makes changes in its marketing strategies a behavioral construct. Managerial implications are discussed. Download to read the full article text. Achrol, Ravi S. Aldrich, Howard E.

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